🔥 Bespoke Growth Program For Independent Artists Looking To Remove The Guesswork 🔥

Scale Your Music Brand With FanBaseKit – The Proven PR Agency Alternative

Without the high agency retainer fees...

Join our Bespoke 12-week Growth Program and gain full access to the Fan Journey Framework, built by ex-artists and Brand Marketers, and led by passionate people who actually care about your success!

The Proven, Simple Path For Growth

What If Growing Your Music Brand

Was Simpler Than You Think?

What if you could:

  • Find a "way out" of the endless cycle of confusion you find yourself in every day, and a "path" towards COMPLETE CLARITY?


  • Develop smart new fan acquisition strategies that bring in relevant fans, instead of passive listeners?


  • Build a brand that stands out and keeps fans coming back?

Meet The FBK Community - Your New Growth Powerhouse

We built FBK for independent artists—ambitious, driven, and ready to scale, but wary of the high costs and uncertainty that come with traditional music marketing methods.


We designed it to be your ALL-IN-ONE SOLUTION for sustainable music business growth, offering you the strategies, step-by-step actions and support you need to take your music brand to the next level.

Hi, I'm Chris Morris


(no, not that one)


I'm a psychedelic fuzz rocker/music business graduate turned music marketing coach.


I was responsible for founding and operating a music marketing consultancy that helped the likes of Warner, Dirty Hit, EMI, Sony, UMG & more for over 3 years.


Now I help music business builders of any size avoid wasting time and money on ineffective, short-term marketing strategies that only leave you 2 steps back.


I've helped 50+ coaching clients across the globe in dozens of different genres to start & scale their fan base.

FBK Can Take an artist from "social ghost town" to a 537.5% increase in followers in just 6 weeks

Bill Randall

"Chris is the marketing guru! He tailors his approach to your unique brand, although as a musician and business graduate, needs little guidance. He quickly assessed our goals and helped us launch a very successful campaign to increase brand awareness and engagement. Fun guy too!"

Gain Access to an Entire Fan Journey Built For Your Ideal AUDIENCE!

Our mission is simple: to help growing music brands like yours achieve the kind of success that normally only comes with label backing or agency support.


And the results speak for themselves!

You're Not Just Joining a Program – You're Gaining Access to an Entire Fan Ecosystem Built Around YOU!

Here's what some of our members have to say:

"So glad I found Chris to help market my music business. I have tried a few others but Chris’s knowledge, understanding and helpful manner is outstanding. Look no further and start making noticeable progress in a very short time."

Jon Maybey

Artist

"Amazing insights and guidance. Chris basically has taught me how to setup my artist IG profile effectively and is teaching me how to run ads effectively. This is exactly what I need as an artist to reach new audiences. Thanks Chris (also for the fun calls)!"

Michael Broojmans

Artist

"Chris has helped me figure out who my true audience is and where to find them. I am grateful for his technical expertise around ad campaigns and his expert guidance on how to build engaging content. I am relieved to have someone on our team who really understands how to cut through the chaos!"

Ian North

Artist

HERE'S WHAT WE'RE SEEING

The Struggle is Real – But

You're Not Alone

The music marketing lanscape has evolved more than ever, and the old tatics just don't work like they used to.


Here’s what we’re seeing:

  • You’re tired of waking up early and sacrificing time with your friends and family to create content... only for the wrong people to consume it


  • You’ve been posting content for months now but it feels like no one's listening (and you’re starting to doubt whether you'll ever be free)


  • You’re fed up with giving away all your best music for free after busting your ass to build something genuinely valuable (but you don't know how to make other people see what you see).


  • You're always chasing after playlists, blogs & radio trying to "convince" them to feature your music, it's starting to burn you out, and you’d rather have them come to you (since that would free up your precious time to work on stuff you truly enjoy)

The GOOD News?


You don’t have to spend years trying to figure out how to scale your music business, nor do you need to hire a costly agency to get results.

We built the perfect 3-month program to help you grow, using the ultimate framework that the top 1% of Music brands adhere to!

THE FBK GROWTH FRAMEWORK

Growth = Branding * Relevant Audiences * Volume

Here’s how it works:

This proven framework for growth is at the heart of everything we do at FBK.


By combining the three elements above, you can guarantee you’re doing everything you can to optimise and grow your music business!



1. Build a brand that stands the test of time

Branding

We help and show you how to create a brand that resonates deeply with your target audience, setting you apart from the competition and building fan loyalty.


Better branding = 10x chances to convert, charge more, and keep fans coming back.

2. Sniper target fans who actually care about your music

Meta Ads For Artists

It’s not about getting passive listeners—it’s about generating an active fan base.


We’ll guide you on new fan acquisition strategies, Spotify promotional strategies, retargeting techniques, and how to optimize your approach to achieve the highest ROI with the cheapest spend.

3. Go from renting your fan's attention to owning it to give you complete control

Own Your Audience

We’ll help you create an irresistible offer that gets your fans lining up to join your email list. You will learn how to design landing pages and write emails loaded with persuasive and engaging copy. Now you can nurture your audience, ready to call to action and monetise.

Join over 100 independant artists growing with FBK!

Plug into our Explosive

Growth Engine Today

"The value inside this is insane!" John B.

1-2-1 Music Marketing

Health Check

We'll have an in-depth consultation to thoroughly analyse your music business. By utilising our proven FBK growth framework, we'll identify the specific strategies and actions you need to implement for rapid growth.


In-Depth Music

Marketing Audits

Before we start sending traffic to your music world it's cruciall to conduct in-depth audits of your marketing channels, from Meta Ads and Google Ads to Email Marketing and beyond. We'll provide a clear action plan to optimise and scale each one. If you're new to advertising, we'll guide you through your first campaign, reviewing everything before you spend a penny.


Personalised

Game Plan

Based on your unique requirements, we'll develop a personalized plan to enhance your social media presence and website. Our strategies will help you connect with the right people, promote your music effectively, and foster strong relationships with your audience



24/7 Access Our Advanced, Up-to-Date Modules to Guide Your Growth

These modules cover everything from the basics to the nitty-gritty of marketing, across all channels.


We're constantly updating them based on your needs, the latest trends, and what we've learned, so you always have the freshest strategies and tailored tactics


24/7 Growth Support

You can message us 24/7 for any questions or support, from ads and organic content to copy reviews, design, and overall strategy.

Weekly Mastermind Q&A Calls

These calls are where the real magic happens. Connect with other FBK members, get real-time advice, share updates, and refine your strategy based on the latest insights

Direct-to-Spotify

Instead of blindly targeting strangers on playlists, you'll learn how to send people who have already engaged with your brand and are much more likely to want to listen to your music on Spotify

& SO MUCH MORE...

We're always pushing the limits at , creating new modules based on YOUR ideas. Join a growing community of innovative businesses, all on the same journey.


This is for you IF


  • You’re tired of waking up early and sacrificing time with your friends and family to create content... only for the wrong people to consume it


  • You’ve been posting content for months now but it feels like no one's listening (and you’re starting to doubt whether you'll ever be free)


  • You’re fed up with giving away all your best music for free after busting your ass to build something genuinely valuable (but you don't know how to make other people see what you see).


  • You're always chasing after playlists, blogs & radio trying to "convince" them to feature your music, it's starting to burn you out, and you’d rather have them come to you (since that would free up your precious time to work on stuff you truly enjoy)


  • If you do not resonate with any of the points above, you are free to leave — no hard feelings.


What Happens Right After You Join?

  • Receive an Introductory video going through every step of the program, resources and anything you'll need during the length of the program!


  • Instant access to our private membership site where you can network, download your marketing content and access all the resources.


  • Book Your Onboarding Business Strategy Call: Book your strategy call with our team, start asking questions and take on the journey.

Let's Get Your Questions Answered

How does the payment plan work?

When you join the FBK, you’ll gain full access to our 3-month program.
Prefer to spread the cost? No problem!
We offer a Buy Now, Pay Later option.
Once enrolled, you'll immediately access our private membership platform with all the resources and tools you'll need.

What is your renewal policy?

At the end of your 3 months, you can choose to continue your membership on a month-to-month basis.

The majority of our members stay on for an additional 3-6 months to keep benefiting from ongoing support, updated strategies, and access to our expert team.

If you decide to leave, you can cancel easily with no questions asked.

What kind of results can I expect from the FBK program?

Our program is designed to deliver measurable results.


Music brands that follow our strategies have consistently reported significant fan base growth, higher conversion rates, and improved fan loyalty.


By applying our proven frameworks, you can expect to see tangible improvements in your music business’s performance within the first few weeks.

How is the FBK program different from hiring a traditional agency?

Unlike traditional PR agencies that charge hefty fees and may not fully understand your brand's unique needs, FBK offers you direct access to modern music marketing expertsise at a fraction of the cost.


Our program is not just about one-off services but about empowering you with the knowledge, tools, and strategies to drive sustainable growth.


Plus, you’ll be part of a community that shares insights and support 24/7.

What if I'm new to digital marketing and just starting out my music career?

No worries! The FBK program is designed to cater to all levels, whether you’re a developing artists or you've been in the game for years.


Our modules range from basic to advanced, and we're here to guide you every step of the way.


We provide personalised audits and action plans tailored to your specific needs, ensuring that you’re never left behind.

What happens after I join?

When you join, you’ll get immediate access to our entire suite of resources, including:
- 24/7 Direct Support: via DMs for guidance on ads, content, strategy, and more.
- Weekly Mastermind Calls: Participate in live Q&A sessions to refine your strategies with real-time advice.
- Advanced Growth Modules: Constantly updated modules covering the latest in music marketing growth strategies.
- Personalised Business Overhaul: Start with a deep dive into your music business, with a tailored action plan created just for you.

Will I need any other tools to use the content?

To get the most out of the program, we recommend having a solid website platform (Bandzoogle, Squarespace, Shopify etc.), an email marketing service provider (ie: MailChimp), and access to Meta's ad platform.

If you need any additional apps or tools, we can provide you with top indtsutry reccomeneded tools from our preferred all-in-one marketing solutions, so you have everything you need in one place.

How do I get started?

After we have a chat on the phone ot make sure the stars alihgn, as soon as you join, you’ll receive an introductory video that walks you through the program.


You’ll gain immediate access to the membership site, where you can start networking, exploring the resources, and booking your onboarding music business strategy call.

Your journey to scaling your brand begins the moment you sign up, so don't wait too long!

Your journey to scaling your music brand begins the moment you sign up, so don't wait too long!

Our Past Clients? Here's what some more

of our past members had to say about us

THE FINAL QUESTION

How Much Is Having Full Control Over The Fans You Engage With, The Content You Create, And Your Brand's Future Worth To You?

Because, remember: You're not getting a "workshop" today. You're getting

  • No more feeling like no one gives a shit about your music
  • No more second-guessing your content every day
  • No more fighting to generate real fans (or working hard for scraps)


But most importantly...

  • No more gazing out the window at work dreaming of the day you'll be able to walk out the door for the last time (but with no idea when that will be)