Bombargo wanted to find a predictable and reliable stream of new fans coming into their ecosystem on a daily basis. The Warner Canada band found that the majority of fan engagement they were getting was passive e.g. Streams, YouTube video views etc which meant any call to action produced a less than 10% success rate. After having a music marketing health check with our team, Bombargo learned that their audience had actually fatigued, which meant it was time to start targeting new audiences who would care about their music and create content that would attract potential fans who are the right fit for their brand. Bombargo learned how to split-test 5 live performance-based videos to see which one gets the most amount of fresh eyeballs for the cheapest cost. The winner was a video of the band performing a song called “Day I Was Born” with a clear and strong video/copy pattern interrupt.